Panasonic, a leader in innovative kitchen appliances, has introduced its new Value Series Mixer Grinders to the Bangladesh market, marking the company’s third mixer grinder range in the country after the AC Series and AV Series.
The range is aimed at tapping into the rapidly growing entry-level segment by offering high performance, safety, and quality at an affordable price point.
Designed for price-conscious consumers unwilling to compromise on durability and functionality, the Value Series seeks to position itself as a “value for money” kitchen solution.
According to a press release issued by Panasonic on August 9, the launch reflects the brand’s strategy to make its trusted kitchen technologies more accessible while expanding its reach across various price segments.
Historically positioned in the premium category, Panasonic said the entry-level introduction is part of a broader effort to reach more households in Bangladesh.
Panasonic Appliances India Company Ltd Managing Director Ganesan Thiagarajan said more than 2 crore customers worldwide use Panasonic cookers and mixer grinders. “The launch of the Value Series will further boost our market position in Bangladesh.
It will not only help improve our “share of market” but also our “share of mind.” This product offers both affordability and durability, two factors that today’s consumers value deeply,” he said.
Panasonic Executive Director Yusuke Nii said each mixer grinder undergoes over 160 rigorous tests to meet Japanese quality standards. “At our core, we prioritise safety, quality, and user convenience in every mixer grinder we offer,” he said.
The Value Series consists of two models – MX-GC 3550 in Coral Blue with a 900W MMLW motor, and MX-GE 3750 in Black with a 1,200W MMLW motor.
Both models include three jars: a blender jar for blending and juicing, a mill jar for dry and wet grinding including batter making, and a small chutney jar for multi-purpose grinding.
Alongside the launch, Panasonic announced plans to expand its kitchen appliance line in Bangladesh with stainless-steel electric rice cookers, new blender models, and its first non-electric range of triply cookware.
Founded in 1918, the Panasonic Group is a global leader in technologies and solutions spanning consumer electronics, housing, automotive, industry, communications, and energy sectors.
It operates in Bangladesh through various channel partners, and its products are available at major retail counters nationwide.