Samsung Electronics Bangladesh and Fair Electronics Ltd have relaunched a six-model range of Samsung refrigerators in Bangladesh, with capacities from 275 litres to 700 litres, as the companies seek to expand Samsung’s home appliance business and strengthen its presence in the local market.
The range was unveiled at the Samsung–Fair Electronics Partners Meet 2026 at The Westin Dhaka on Wednesday, 7 October, bringing together senior officials from Samsung and Fair Group and business partners from across the country, the companies said in a press release.
The portfolio comprises the RS72 with a 700-litre capacity, RS74 with 676 litres, RT47 with 465 litres, RT37 with 345 litres, RT34 with 324 litres and RT29 with 275 litres.
The RT29, RT34 and RT37 Top Mount Freezer refrigerators are designed for the everyday requirements of households, while the larger RT47 offers more storage capacity for bigger families.
At the premium end of the range, the RS72 and RS74 Side-by-Side refrigerators feature Samsung’s SpaceMax Technology, which is designed to increase internal storage capacity without significantly enlarging the refrigerators’ external dimensions.
Across the portfolio, Samsung has combined cooling technology, energy-efficient performance and contemporary design, including Digital Inverter Technology and different storage configurations.
Selected models also feature Twin Cooling and 5-in-1 Convertible Mode, allowing consumers greater flexibility in managing refrigerator and freezer space according to changing requirements.
Samsung is also placing greater emphasis on design under the theme “The Classics are Back with Timeless Style”. Selected models are available in Pebble Blue, Black Inox and EZ Clean Steel finishes.
Fair Group Chairman Ruhul Alam Al Mahbub welcomed the business partners and thanked them for their continued support and contribution to the growth of Samsung’s business in Bangladesh.
He highlighted the long-standing collaboration between Fair Electronics and Samsung and their shared commitment to bringing internationally recognised products to Bangladeshi consumers.
Mahbub also said Fair Electronics, together with Samsung, had brought the pride of “Made in Bangladesh” to consumers while maintaining Samsung’s international standards of quality and manufacturing excellence.
Samsung Electronics Bangladesh Managing Director Jungmin Jung said the company would continue focusing on innovation and exploring the potential of the Bangladesh market.
He stressed the importance of understanding changing consumer lifestyles and providing technologies and products combining performance, convenience, energy efficiency and modern design.
Jung also reaffirmed Samsung’s commitment to working closely with Fair Electronics and its nationwide partner network to strengthen the brand’s presence in Bangladesh.
The event was also attended by Mutassim Daiaan, Director and CEO of Fair Group; Shahriar Bin Lutfor, Director and Head of CE Business at Samsung; Mohammed Mesbah Uddin, Chief Marketing Officer of Fair Group; J M Taslim Kabir, Head of Marketing at Fair Group; and Moshiur Rahman, Head of Business at Fair Electronics, along with other senior officials and business partners from across the country.
The partners’ meet also served as a platform to introduce the relaunched refrigerator portfolio to Samsung’s partner network and discuss future business opportunities, market expansion and strategies to strengthen Samsung’s home appliance footprint across Bangladesh.
Through its partnership with Samsung, Fair Electronics said it remains committed to bringing global technology, innovation and quality to Bangladeshi consumers while contributing to the growth of locally manufactured consumer electronics.
