Step Footwear has launched 56 new products across four categories, combining new designs, technology and international-quality materials as the homegrown footwear brand seeks to expand its product range and strengthen its market position.
The new collection was unveiled at an event held at Dhaka Regency Hotel on 14 September 2026, attended by Step Footwear Chairman Abdus Sattar, Managing Director Shamim Kabir, Director Tanzina Anwar Kabir, actress Nusrat Faria, brand ambassador and actor Tausif Mahbub, company officials, business partners and media representatives, the company said in a press release.
The newly launched products include Airwalk, Lafiye Slide, Speedy Slide and Color Slide. Step Footwear said its Step Slide range, previously designed mainly for boys, is now also available for girls as part of efforts to offer customers a wider and more inclusive selection.
At the event, Nusrat Faria signed an agreement with Step Footwear to participate in the company’s brand promotional activities.
Shamim Kabir spoke to journalists about the features of the new products, including modern technology, innovative designs, comfort and practicality. He also discussed changing fashion trends and the company’s future plans.
Faria said she was pleased to be associated with a local brand and highlighted the importance of product quality, design and customer trust.
Tausif Mahbub said the brand’s continued improvement in product quality and design had been reflected in the new collection, which combines contemporary fashion, comfort and quality.
Shamim Kabir said Step Footwear develops products based on customer needs, preferences and evolving fashion trends. He said the company aims not only to produce footwear but also to enhance customers’ daily lives through comfort, confidence and style.
He added that customer trust and support had been the driving force behind Step Footwear’s growth and that the company aimed to establish the brand as a globally recognised name beyond Bangladesh.
The event was managed by Ad Sign, an advertising agency in Bangladesh.
