Unimart has kicked off its much‑awaited “Ilish Utshab 2026”, offering fresh hilsa across its outlets from 24 August to 7 September.
The festival features hilsa sourced from renowned regions including Padma, Chandpur, Barishal and Chittagong, highlighting quality, freshness and regional variety.
Customers can explore the distinctive characteristics and flavours of hilsa from different fishing areas.
As part of the campaign, Unimart is offering combo deals and special rewards on hilsa purchases. A “Daily Top Purchaser” will be selected at each outlet based on the highest hilsa purchase, with winners receiving surprise gift hampers.
Through the Ilish Utshab, Unimart aims to make the seasonal celebration more enjoyable by combining fresh fish, regional diversity, attractive offers and rewarding experiences for hilsa lovers.
