Polar Ice Cream has introduced a new white chocolate-coated fruit ice cream called ‘Essora’, marking a fresh addition to the local ice cream market ahead of the fruit season.
The product comes in two variants—Banana and Mixed Berry. Each bar features a white chocolate shell that breaks into a fruit-filled core with rippled layers, combining richness with a refreshing taste experience.
The product was officially launched recently in Dhaka, in the presence of senior officials of Polar Ice Cream, including Chief Operating Officer Shah Masud Imam, Head of Marketing Md Abdullah-Al-Mamun, Head of Sales & Distribution Rashed Sarwar, Head of HR & IT Kazi Saiful Islam, GM (Factory Project) Mohammad Mainul Islam, Head of Supply Chain Syed Imtiaz Hossain, Head of Plant Operation Mohammad Iftekhar Ahsan, and Head of Internal Audit Nizamul Islam.
Chief Operating Officer Shah Masud Imam said “Today’s consumers, are looking beyond just taste- they seek excitement along with more mindful choices in what they consume.”
“There is a clear shift towards refreshing, fruit-forward experiences that still deliver on indulgence. Essora has been developed as a response to this insight, combining vibrant fruit flavors with a rich white chocolate coating to create a more dynamic and multi layered ice cream experience” he added.
He further mentioned ‘With Essora, Polar Ice Cream aims to redefine everyday ice cream moments, making them more exciting, refreshing, and relevant for the new generation.”
