Daraz Bangladesh has launched “Daraz Boishakhi Mela” offering discounts of up to 80 per cent, alongside flash sales, vouchers and free delivery, marking Pohela Boishakh with a nationwide online campaign running from April 10 at 8pm to April 14.
The e-commerce platform said in a press release that the campaign covers electronics, home appliances, fashion, beauty and wellness, fast-moving consumer goods and lifestyle products.
The campaign begins with flash vouchers offering up to 9 per cent discounts from 8pm to 1am on April 10. Customers can collect vouchers of up to Tk500 with a minimum order of Tk749, while vouchers of up to Tk1,000 are available for orders of Tk5,999 during the same period.
Additional vouchers will be released throughout the campaign. Shoppers can access hot deals of up to 75 per cent discounts and mega deals of up to 80 per cent, alongside shipping discounts and free delivery on selected products.
Dedicated theme days will feature category-specific offers, including Choice Day on Saturday, Fashion Forward on Sunday and Monday, and Electrical Tuesday.
Super Brand Days will be held with Unilever on April 12 and Dettol on April 14, offering exclusive deals.
Daraz said it is strengthening its Everyday Low Price offering through the Daraz Choice channel, where customers can buy three items with delivery discounts or buy five items and get one free with delivery discounts.
Payment offers include cashback of up to Tk200 for Nagad users. Daraz Eastern Bank co-branded cardholders will receive up to 15 per cent savings, while other Eastern Bank and Southeast Bank cardholders can avail up to 12 per cent savings.
Customers can also access zero per cent equated monthly instalment facilities for up to 12 months through Eastern Bank ZIP.
Dettol, Haier, Himalaya and Unilever Bangladesh Limited have joined as exclusive platinum partners.
Marico is participating as gold sponsor, while Emami and Godrej have joined as silver partners.
Customers can access the offers through the Daraz app and website for real-time updates on flash sales and Pohela Boishakh deals.
