Southeast Bank PLC, in collaboration with Mastercard, CCI Bangladesh, and SSL Commerz, has announced the launch of a co-branded SME credit card designed exclusively for the distributors of CCI Bangladesh.
CCI Bangladesh is part of Coca-Cola İçecek (CCI), one of the world’s leading bottlers of The Coca-Cola Company brands.
The purpose-built credit solution aims to provide distributors with greater financial flexibility, secure digital payments, and enhanced working capital support to help them manage cash flow more effectively and grow their businesses, read a press release.
The new card is set to strengthen CCI Bangladesh’s extensive network of 200 distributors across urban and rural markets by offering easier access to working capital.
It provides up to 45 days of interest-free credit, enabling distributors to maintain seamless day-to-day operations. Tailored to the specific needs of distribution businesses, the card supports inventory purchases and operational expenses through a structured credit framework designed to encourage responsible credit utilisation.
Through this partnership, the collaborating entities aim to empower distributors with modern financial tools that improve operational efficiency, accelerate digital payment adoption, and support sustainable growth across the value chain.
Md Sekander-E-Azam, deputy managing director of Southeast Bank PLC, said, “Southeast Bank PLC is committed to delivering financial solutions that address the evolving needs of businesses across Bangladesh. The introduction of this co-branded SME credit card will provide CCI Bangladesh’s distributors with greater financial flexibility and efficient access to working capital, helping them manage business operations with confidence and convenience.”
Zakia Sultana, country manager, Bangladesh, Mastercard, said, “Distributors are a vital engine of Bangladesh’s economy, helping businesses reach consumers and supporting growth across the value chain. As commerce becomes increasingly digital, access to the right financial tools can help enterprises operate more efficiently and unlock new opportunities. Through this collaboration, Mastercard is supporting the digital transformation of the country’s distribution ecosystem with secure payment and credit solutions that enable greater flexibility, resilience and sustainable growth.”
The initiative underscores the shared commitment of the participating organisations to expanding access to innovative financial solutions for the country’s SME sector, empowering distribution networks, and accelerating Bangladesh’s transition to a more inclusive and digital economy.
Shadab Ahmed Khan, managing director of CCI Bangladesh, said, “Our distributors play a vital role in ensuring our products reach consumers across the country. This collaboration reflects CCI Bangladesh’s commitment to supporting its distributor network with solutions that strengthen business efficiency, improve access to finance, and enable long-term growth.”
Sayeeful Islam, managing director of SSL Commerz, said, “This initiative reflects what is possible when technology, banking and global brands come together around a shared goal. SSLCOMMERZ is proud to serve as the digital payment backbone of this collaboration, connecting CCI Bangladesh’s distribution ecosystem to Southeast Bank and Mastercard through a secure, seamless platform. Building on 25+ years of powering transactions across the country, we remain committed to strengthening Bangladesh’s digital economy, one business at a time.”
