Samsung Bangladesh is offering cashback and product-experience incentives at K-Goods Festa 2026, a two-day Korean innovation and culture event being held at the East Court of Jamuna Future Park in Dhaka.
The festival, running from June 19 to 20, has been jointly organised by the Embassy of the Republic of Korea in Bangladesh and the Korea Trade-Investment Promotion Agency, or KOTRA, to strengthen commercial ties between Bangladesh and Korea while giving local consumers access to Korean electronics, cosmetics, skincare, lifestyle products, food and cultural performances, Samsung said in a press release.
The event was attended by Ambassador of the Republic of Korea to Bangladesh Kim Ji-joon, Jungmin Jung, Managing Director of Samsung Bangladesh, Saad Bin Hasan, General Manager, Mobile Business Division, Samsung Bangladesh, and other officials from Samsung Bangladesh.
Samsung, one of the global brands taking part in the festival, is using the platform to showcase its consumer technology portfolio while offering event-only rewards to visitors. Walk-in consumers at the Samsung booth will receive special discount coupons that can be redeemed at designated retail outlets for cashback offers across Samsung products.
Customers seeking to upgrade home appliances can receive BDT 5,000 cashback on selected consumer electronics products by presenting festival coupons at Transcom Digital showrooms in Dhaka.
Samsung is also offering instant cashback for mobile and tablet buyers. Customers purchasing selected Samsung Galaxy smartphones and tabs will be eligible for cashback ranging from BDT 500 to BDT 107,999. These offers can be redeemed exclusively at Samsung’s Jamuna Future Park branches.
The company is also using the event to promote its latest “AI Living” ecosystem through a dedicated experience zone at the Samsung booth.
Visitors can see the Samsung 85-inch Neo QLED TV with 8K AI Upscaling Pro, designed to demonstrate the company’s premium television technology. Samsung is also showcasing its 9 KG Front Loading Washing Machine with AI Ecobubble and the country’s first French door refrigerator with built-in AI capability.
The festival reflects a broader push by Korean companies to deepen their consumer-facing presence in Bangladesh, where electronics and digital lifestyle products are becoming increasingly central to urban consumption.
For Samsung, the event combines retail promotion with brand engagement, giving consumers the opportunity to experience its latest products while accessing cashback benefits through participating outlets.
K-Goods Festa 2026 brings together state-of-the-art electronics, premium cosmetics, skincare products, lifestyle essentials and Korean culinary experiences alongside cultural performances, offering visitors what organisers describe as an immersive gateway to Korea’s leading brands.
