Grameenphone (GP) has entered into a strategic partnership with Mastercard to explore new digital lifestyle and payment solutions targeting youth and digitally engaged customers, GP said in a press statement on Monday.
The collaboration marks the beginning of a long-term relationship aimed at combining GP’s digital ecosystem with Mastercard’s global expertise in payments and financial technology to deliver value-driven and future-ready solutions in Bangladesh.
The partnership will focus on developing differentiated propositions, including potential co-branded initiatives and exclusive benefits for GP customers, the press statement said.
The agreement was formalised in the presence of GP Chief Executive Officer Yasir Azman, GP Chief Marketing Officer Farha Naz Zaman, Mastercard Country Manager Bangladesh Syed Mohammad Kamal and Mastercard Director Zakia Sultana, along with other senior representatives from both organisations.
“At Grameenphone, we continuously strive to create meaningful value beyond connectivity, especially for the digitally savvy youth who seek seamless, lifestyle-driven experiences,” said GP Chief Executive Officer Yasir Azman.
“Our partnership with Mastercard opens up opportunities to co-create solutions that blend connectivity, payments and lifestyle benefits, shaping a smarter and more inclusive digital future for our customers,” he added.
“Bangladesh’s digital economy is advancing at remarkable speed, and Mastercard is pleased to collaborate with Grameenphone, an organisation that has long championed digital transformation,” said Mastercard Country Manager Bangladesh Syed Mohammad Kamal.
“This association reflects our shared ambition to empower young consumers through innovation and trusted digital payment solutions that keep pace with evolving needs and aspirations,” he added.
Through the partnership, GP and Mastercard said they will jointly explore avenues to enhance customer engagement, accelerate digital adoption and deliver innovative value propositions aligned with modern consumer lifestyles.
