University students across Bangladesh will compete for the chance to host a Coke Studio Bangla concert on their campuses as Coca-Cola Bangladesh launches a nationwide initiative combining music, voting and student performances.
Called ‘Coke Studio Bangla on Campus’, the campaign began on 26 October and will continue until 1 December 2026. It kicked off at IUBAT and will expand to more than 15 universities across the country, with three institutions set to win exclusive concerts.
Students can participate by purchasing Coca-Cola, Sprite or Fanta from their campus canteens. Each purchase comes with a scratch card containing a unique code, which students can redeem on the campaign website to vote for their university.
A live leaderboard will track the votes, and the three universities with the highest totals will each host a Coke Studio Bangla concert.
The initiative will also give aspiring student musicians an opportunity to perform on stage. Under the ‘Find the Next Campus Performer’ programme, students can record covers of Coke Studio Bangla songs at a dedicated recording studio kiosk on their campuses and share the videos on social media, tagging Coke Studio Bangla.
They must then submit their video links through the campaign website.
The student with the strongest performance and highest social media engagement at each winning university will get the opportunity to open the campus concert.
Laila Farzana, marketing director of Coca-Cola Bangladesh Limited, said the initiative aims to bring the music platform closer to young people and encourage them to showcase their talents. She said students could take part by rallying support for their universities or recording their own performances, creating lasting memories through music.
The campaign will feature on-campus activities, student performances and interactive experiences, with highlights shared on Coke Studio Bangla’s social media platforms. Students can also follow the online leaderboard to track their universities’ progress.
With campus pride and music at its centre, the initiative aims to bring university communities together and let students play an active role in the Coke Studio Bangla experience.
