Avery Dennison is pitching digital solutions to help Bangladesh’s apparel manufacturers improve supply-chain visibility, product traceability and operational efficiency, as the global materials science and digital identification company showcases its technology portfolio at the 30th US Trade Show in Dhaka.
At the exhibition, held from 5 to 7 November at the InterContinental Dhaka, the company presented solutions connecting physical apparel products with digital information, helping brands and manufacturers manage supply chains and strengthen consumer engagement.
Its Embelex apparel branding platform offers embellishments, decoration products and brand promotion solutions for sportswear, lifestyle, workwear and fashion brands, according to a company press release.
The company also showcased Optica, an end-to-end supply-chain solutions portfolio designed to improve data control, operational agility and visibility across supply chains.
Its consumer engagement solutions use quick response (QR) codes, near-field communication and radio-frequency identification labels to connect garments with digital information. Avery Dennison also presented ReadyDPP, a platform for managing Digital Product Passports to support regulatory compliance and circularity.
The exhibition was part of the three-day US Trade Show, jointly organised by the American Chamber of Commerce in Bangladesh and the US Embassy in Bangladesh to mark 30 years of promoting commercial ties between the two countries.
Jatiya Sangsad Speaker Hafiz Uddin Ahmad attended the inauguration ceremony, where he highlighted the importance of technology, innovation and strategic partnerships in strengthening Bangladesh’s competitiveness in global supply chains.
Avery Dennison also highlighted its investment in local operations, including an 830-square-metre Smart Warehouse at the Dhaka Export Processing Zone in Savar. Launched in September, the facility has seven automated guided vehicles and storage capacity for 25,000 cartons.
According to the company, the warehouse, part of its Manufacturing 4.0 strategy, has increased volume capacity fivefold and processing speed by 72%. Avery Dennison operates three manufacturing facilities in Dhaka and Chattogram.
“As global apparel supply chains demand greater speed, transparency and sustainable innovation, Avery Dennison is dedicated to driving collaborative growth alongside Bangladesh’s dynamic textile sector,” said Avery Dennison General Manager for Bangladesh and Sri Lanka in Apparel Solutions Sazzad Hossain.
He said the 30th US Trade Show reflected a shared vision of using investment, smart logistics and digital integration to create long-term value for local manufacturers and global brands.
