As fuel prices climb and Dhaka’s roads grow increasingly congested, the conversation around mobility is beginning to change. What once felt like a distant global trend is slowly finding its place in Bangladesh as electric vehicles move from curiosity to consideration.
Around the world, major automotive brands are investing heavily in electrification, rethinking not only how cars are powered but how they are experienced. Bangladesh may still be in the early stages of that transition, with charging infrastructure continuing to develop, yet interest in electric vehicles is steadily growing among drivers looking for a more efficient and future-focused alternative.
Among the brands leading that evolution, Audi is one of the brands that presents a distinct vision of electric mobility. Its electric vision is summed up in its confident tagline: “Electric has gone Audi.”
Audi’s electric lineup falls under the e-tron badge, with the Audi e-tron SUV serving as its foundation. Delivering up to 300 kW of power, roughly 408 horsepower, it offers a driving experience that is both smooth and surprisingly quick. A 0-100 km/h time of around five seconds places it firmly in performance territory, while a range of up to 441 kilometres makes it capable of handling longer journeys beyond Dhaka with relative ease.
Charging, however, is where the conversation becomes more grounded. While the e-tron supports both home and public charging, Bangladesh’s limited charging infrastructure means that most users would rely on overnight home charging.
Under ideal conditions, charging from 10% to 80% can take around an hour to ninety minutes with fast charging, though slower setups can take significantly longer. It is convenient in theory, but still dependent on a system that is developing.
Beyond performance, the e-tron stands out as a luxury SUV first. It offers a quiet, refined cabin and a level of comfort expected from the brand, all while delivering emission-free driving. It is less about being aggressive and more about being effortless.
For those seeking something with more visual presence, the Audi e-tron Sportback offers a more design-focused alternative. Built on the same foundation, the Sportback introduces a sleeker, coupe-like silhouette, trading a small degree of practicality for a more dynamic appearance. The sloping roofline not only enhances its aesthetic appeal but also improves aerodynamics, allowing for a slightly higher range of up to 452 kilometres.
Performance sees a noticeable edge as well. With quattro all-wheel drive and a more aggressive setup, the Sportback can reach 0-100 km/h in approximately 4.5 seconds, making it feel significantly sharper and more responsive. It is a version of the e-tron that leans more into driving excitement without losing the comfort and refinement that define the standard model.
Together, the e-tron and its Sportback counterpart represent Audi’s approach to electrification, balancing performance, design and everyday usability.
