BYD Bangladesh will plant one tree for every completed test drive at all its outlets across the country throughout September under its ‘BYD Green Drive’ initiative.
The campaign is running from 1 to 30 September under the line “Drive Today. Grow Tomorrow,” said a press release Sunday.
At the end of the campaign, BYD will consolidate the number of completed test drives to determine the total number of trees to be planted.
The initiative aligns with the company’s global vision, “Cool the Earth by 1°C.”
BYD Chief Marketing Officer Imtiaz Nawsher said, “A test drive is often where a customer’s journey with a vehicle begins. We wanted to make that first step count for something beyond the drive itself. With Green Drive, each journey can help create something that keeps growing, and together, those journeys can make a meaningful contribution to a greener Bangladesh.”
Anyone can participate by taking a test drive of a BYD New Energy Vehicle at any outlet.
