The University of Liberal Arts Bangladesh (ULAB) inaugurated the BBA Monsoon Event today, a three-day exhibition at ULAB Campus organised under the Summer 2026 Curriculum Integration Programme. Running from 20 to 22 July 2026, the event was officially inaugurated by Professor Shamsad Mortuza, PhD, Vice Chancellor of ULAB, who toured the student project exhibition and spoke with participants.
The exhibition brings together projects from various BBA courses, in which students applied business theories and concepts to address real market challenges inspired by the monsoon season. Alongside the interactive project stalls, visitors are also taking in the themed Monsoon Café, lending the event a vibrant atmosphere that blends academic rigour with creativity, collaboration and experiential learning.
The Vice Chancellor commended the students for their innovation, critical thinking and professionalism, emphasising the importance of curriculum-integrated, hands-on learning in preparing future business leaders, ULAB said in a press release.
The three-day programme features project showcases, exhibitions and engaging activities, culminating in a closing ceremony that will recognise outstanding student achievements. Open to students, faculty members and administrative staff, the BBA Monsoon Event reflects ULAB’s broader commitment to experiential education, industry-relevant skills and a dynamic learning environment. Through initiatives such as this, the university continues to encourage innovation, teamwork and practical problem-solving while marking the spirit of the monsoon season.
