Jacqueline Fernandez is inviting fans into a side of her world that rarely makes it to social media.
The Bollywood star has unveiled an AI-powered digital avatar that goes beyond recreating her image. Instead, it offers conversations, book recommendations, personal reflections and stories drawn from different chapters of her life.
According to Variety, the interactive avatar was created by Galleri5, the in-house AI studio of Collective Artists Network. The platform combines AI conversation technology, voice synthesis and interactive storytelling. Rather than functioning as a digital lookalike, it has been built around Fernandez’s personality, interests and outlook on life.
At the heart of the experience is a Book Club, where the avatar shares books that have shaped Fernandez’s thinking, alongside her own recommendations and reflections. It also features what the creators describe as her “2 AM thoughts” — intimate observations, personal anecdotes and moments of self-reflection that rarely fit the fast-paced world of celebrity social media.
“I’ve always loved sharing the things that inspire me, whether that’s a book, a conversation, a lesson I’ve learned, or simply a thought that’s stayed with me,” Fernandez said.
“This avatar creates a completely new way to do that. It allows me to connect with people through stories, ideas and experiences that might not always find a place on social media,” she added.
Collective Artists Network said the project reflects its wider vision of using AI to deepen audience engagement while preserving the authentic voice of its talent. Fresh conversations, Book Club picks and new content will be added on a continuing basis.
Fernandez rose to fame with the psychological thriller Murder 2 (2011) before starring in a string of successful films, including Kick (2014) opposite Salman Khan, the Housefull franchise and the Kannada-language action thriller Vikrant Rona (2022). She is currently appearing in the ensemble comedy Welcome to the Jungle, which is now showing in cinemas.
Born in Sri Lanka and now based in Mumbai, Fernandez was crowned Miss Universe Sri Lanka 2006 before launching her acting career in India.
Galleri5 has been expanding its AI avatar technology across its talent network. The Fernandez project stands out as one of its most editorially driven initiatives, focusing on literature, ideas and personal storytelling rather than commercial brand promotion.
