Kylie Jenner has drawn criticism online after promoting a diet supplement to her social media followers, with some accusing the reality TV star of irresponsibility.
Earlier this month, the Kylie Cosmetics founder shared a video on TikTok endorsing a pomegranate-flavoured “cutting jelly” produced by South Korean supplement brand Foodology. In the clip, Jenner described the product as her “new favourite”, saying it helped with digestion and de-bloating as she ate the gel while getting ready.
The post, viewed by millions, sparked backlash from users who questioned the appropriateness of celebrities advertising weight management products to young and impressionable audiences. Several commenters compared the promotion to the popularity of laxative teas and flat tummy products that circulated widely on social media in the mid-2010s.
Others came to Jenner’s defence, arguing that the jelly is not a laxative but an appetite suppressant. According to Foodology, the product is designed to support appetite control, carbohydrate metabolism and weight management. The brand also claims it helps reduce “food noise” and supports bowel movements.
Cutting jelly supplements have grown in popularity in South Korea in recent years. The product contains ingredients such as chia seeds and garcinia cambogia extract, which are commonly marketed for their fibre content and potential appetite-suppressing effects. Health experts, however, note that evidence around such supplements is mixed and that any weight loss benefits tend to be modest.
Medical specialists continue to stress that sustainable weight management relies on diet, exercise and lifestyle changes, and advise consumers to consult healthcare professionals before using supplements.
Jenner has not responded publicly to the criticism. Requests for comment have been sent to her representatives and to Foodology.
