Banglalink enabled free calls to all operators on Friday after the earthquake that jolted Dhaka and surrounding districts, allowing users to make more than 12 million minutes of outgoing calls, according to a press release.
The operator activated the measure shortly after the tremor as people struggled to reach family members. It announced the facility through its official Facebook page and followed up with SMS alerts so subscribers could connect immediately.
Banglalink said the response was introduced to help customers locate and reassure their loved ones during a period of widespread panic. The sharp surge in call volume reflected the urgency with which families attempted to communicate after the quake.
The company said the move is part of its ongoing commitment to support communities during emergencies. In past crises, Banglalink partnered with the Bangladesh Army to provide flood relief and distributed oral saline and drinking water during heatwaves.
“In a moment of fear for the entire country, our first instinct was to stand beside our customers,” said Banglalink chief corporate and regulatory affairs officer Taimur Rahman. He said enabling free calling was the fastest way to help families reconnect.
Banglalink chief marketing officer Kazi Mahboob Hassan said the operator prioritises what customers need at critical moments and aims to build a DO1440 digital experience that supports people throughout the day.
The operator said its purpose goes beyond technology, reaffirming that it seeks to stand beside people when communication becomes essential.
