A workshop focusing on the responsible use of artificial intelligence (AI) to combat misinformation and disinformation was held on Thursday at the conference room of the National Institute of Mass Communication.
The event was jointly organised by the National Institute of Mass Communication and the Bangladesh Film and Television Institute (BFTI), bringing together media professionals, educators and policymakers to discuss strategies for mitigating the spread of rumours and false information through AI-driven tools in film and advertising content production.
The second session of the programme also marked the closing ceremony of four courses conducted by BFTI. The ceremony was presided over by BFTI Chief Executive Abul Kalam Mohammad Shamsuddin. Information and Broadcasting State Minister Yasser Khan Chowdhury attended the event as the chief guest.
In his address, the minister said artificial intelligence has opened new horizons in creative industries, media, and communication worldwide. However, he stressed that alongside its positive potential, issues such as misinformation, distortion of facts, and ethical risks must be carefully addressed. He urged stakeholders in film, media, and digital content creation to ensure that AI is used as a constructive force for innovation and creativity rather than misuse.
The keynote paper was presented by filmmaker and Jagannath University faculty member Labib Nazmus Sakib. He highlighted that AI and computer graphics technologies are transforming filmmaking through advancements such as de-aging, virtual production, voice cloning, and visual effects, significantly expanding creative possibilities in the global entertainment industry. At the same time, he noted that these developments raise new challenges related to authorship, ethics, and censorship.
Speakers at the discussion warned about the growing risks of deepfakes, fake videos, voice cloning, and AI-powered bots being used to spread confusion and influence political narratives. They also emphasised the positive role of AI in combating misinformation through fact-checking tools, algorithmic detection systems, and warning labels.
Among others, Additional Director General of the National Institute of Mass Communication Rownak Jahan, film researcher Rafiquzzaman, and other academics and media professionals spoke at the event. They underscored the importance of ensuring ethical, responsible, and human-centric use of AI technology in the media landscape.
