Robi Axiata PLC has built a play zone for children receiving treatment at Bangladesh Thalassemia Foundation Hospital as part of its Ramadan campaign titled “Chotto Ekta Kaje Hajaro Ichchhepuran”.
The initiative aims to create moments of joy for children living with thalassemia, a condition that requires long-term treatment and frequent hospital visits.
The company said hospitals often become a central part of life for these children, limiting many of the everyday experiences associated with childhood.
The play zone, decorated with toys, colourful elements and entertainment items, offers the children a dedicated space inside the hospital where they can spend time playing.
During the inauguration, several Robi employees visited the hospital, spent time with the children and distributed small gifts among the young patients.
Under the same campaign, Robi also supported a tea garden school in the Muraichara area of Moulvibazar.
The school, Muraichara Tea Garden Shishu Shikkha Kendra, was revived by local resident Sagar Tirki after remaining closed for a long period.
To support the initiative, Robi provided educational materials for students along with Robi WiFi, a smart television and a water filter.
In another activity under the campaign, the company distributed clothes and gifts among children ahead of Eid at Nindpur Jameya Islamia Ibrahimia Qawmi Madrasa and Orphanage in Matlab upazila of Chandpur.
The initiative was aimed at helping the children share the joy of Eid.
The campaign is built around the idea that small actions can inspire broader social change and encourage others to contribute to their communities.
Robi Chief Commercial Officer Shihab Ahmad said the company had initially planned to produce a Ramadan advertisement.
“Like every year during Ramadan, we initially planned to produce an advertisement that would touch the hearts of millions,” he said.
“But later we thought, instead of an advertisement, could we do something meaningful for people and for society through small initiatives? We believe this shift in thinking can positively transform our surroundings and our country.”
