IPDC Finance PLC has launched “IPDC Infinite”, a premium financial segment targeting high-net-worth customers with personalised banking and lifestyle services.
The non-bank financial institution said in a press release that the segment has been introduced with two tiers — Elite and Infinite.
Under the programme, customers will receive dedicated relationship managers, doorstep banking, priority customer support and airport lounge access alongside travel, dining, healthcare and lifestyle benefits.
The company said the initiative was designed to address changing customer expectations for more personalised and experience-based financial services.
IPDC Finance Managing Director Rizwan Dawood Shams said premium customers now seek recognition, customised experiences and higher service standards beyond conventional financial products.
He said the launch of IPDC Infinite reflects the company’s effort to strengthen long-term customer relationships through exclusive and personalised services.
To support the programme, IPDC Finance partnered with hospitality, travel, healthcare and lifestyle brands across the country to offer curated benefits for customers.
The company said the initiative aims to strengthen its position in Bangladesh’s premium financial services market by combining financial solutions with lifestyle-focused offerings.
