Blackboard Strategies will oversee comprehensive brand communication, reputation management and public perception strategies to elevate the market presence and growth of Kooleen, the wellness brand of HF Foods.
The formal partnership was made official through a Memorandum of Understanding (MoU) recently signed by HF Foods CEO Ashraful Alam and Blackboard Strategies Executive Director Ishtiaque Hossain on behalf of their respective organisations, said a press release on Sunday.
Kooleen offers the country’s first modern cultured bilona ghee, marketed on purity, traditional heritage and authentic nutrition.
