AkijBashir Group has entered Bangladesh’s electrical wire and cable market with the launch of AkijBashir Cables, introducing what it says is the country’s first three-layer insulated cable manufactured using advanced technology.
The new cables feature a pure copper build with three layers of insulation designed to enhance protection and heat resistance up to 105 degrees Celsius, setting a new benchmark for electrical safety in residential, commercial and industrial installations.
The brand was formally launched on 8 January 2026 at the Bangladesh-China Friendship Conference Center in Dhaka, in the presence of industry professionals, business partners, trade leaders and other stakeholders.
AkijBashir Cables has begun operations with 32 showrooms across the country, enabling immediate nationwide availability. Launched under the tagline “Confidence Within”, the brand positions itself around safety, reliability and long-term performance.
The unveiling was led by AkijBashir Group Chief Operating Officer Mohammod Khourshed Alam, alongside Deputy Managing Director Helal Ahmed and Head of Business Cable Operations Mohammad Omar Faruke, as well as other senior officials.
Speaking at the launch, Alam said AkijBashir Cables was entering the market backed by the group’s established credibility and advanced manufacturing capabilities, with a comprehensive portfolio of electrical wires and power cables designed for residential, commercial and industrial use.
He said the group expects the brand to gain acceptance among homeowners, electricians, engineers, contractors and retailers, supported by a showroom-led nationwide distribution network aimed at delivering safe, reliable and future-ready electrical solutions.
With the launch, AkijBashir Group said it is expanding its footprint into a sector that plays a direct role in everyday safety, reinforcing its broader focus on innovation, quality and national development.
