Toffee, Bangladesh’s leading digital entertainment platform, achieved a groundbreaking 38 million views for its live stream of the Asia Cup, further establishing itself as the top destination for sports fans.
The streaming platform reached an impressive peak of 3.3 million viewers during the highly anticipated India vs Bangladesh match, setting a new digital viewership benchmark for a single sporting event, Banglalink said in a press statement.
Golam Kibria, Chief Digital Officer of Banglalink, expressed gratitude for the overwhelming response, stating that the milestone signals a shift towards mobile-first and network-agnostic content consumption.
Toffee’s ability to deliver high-quality, uninterrupted streaming across all mobile networks has proven key to its success, ensuring fans could follow the action no matter their location or service provider.
The platform continues to offer top-tier digital sports experiences, including ongoing coverage of the ICC Women’s Cricket World Cup and the English Premier League.
