realme, the youth-focused smartphone brand, has proudly reached a significant milestone, amassing 300 million users worldwide within just seven years. This achievement, verified by Counterpoint, follows the brand’s rapid growth, having hit 100 million users in 2021 and 200 million in 2023.
Since its launch in 2018, realme has placed young consumers at the heart of its strategic vision, striving to become the top tech brand for the youth generation. The brand’s motto, ‘Make it real’, continues to resonate as it introduces cutting-edge technologies in gaming, photography, and outdoor activities, offering users a seamless and enriching experience.
realme’s diverse product portfolio spans across various price points, from its flagship GT series to the mid-range number series and the budget-friendly C series, ensuring that every user finds a device suited to their needs, according to a statement from the company.
Rooted in youth culture, realme aims to be the ‘coolest’ phone brand by collaborating with globally recognized IPs like Lonely Planet, Dragon Ball & Naruto, and FreeFire, reaching the hearts of young people everywhere. Achieving 300 million users is more than just a sales milestone for realme; it symbolizes the personal stories of 300 million users who resonate with the brand.
realme is also fostering a vibrant global community, with over 15 million fans. The brand regularly organizes events to engage this community, including its annual 828 Global Fan Festival, which celebrates the company’s founding anniversary. Last year’s event in Shenzhen, China, introduced innovations such as the 320W charging solution, capable of fully charging a device in just four minutes.