Ingenious Marketing Club of University of Asia Pacific (UAP) successfully organised an insightful seminar titled “Behind the Brand Season 1.0” on 12 April, bringing together students and aspiring marketers for a learning-oriented session.
The highlight of the event was the presence of Asif Iqbal, one of the country’s distinguished corporate leaders, reads a press release.
He previously served as the CEO of Hamid Group and BTI Group, where he played a significant role in driving business growth and brand development.
During the seminar, Asif shared his professional experience and offered insights into how a brand is built from the ground up, how it sustains itself in a competitive market, and how it establishes a strong identity in today’s dynamic business environment.
He also emphasised the importance of strategic vision, customer trust, innovation, and consistency in building a successful brand.
His discussion encouraged students to reflect on the evolving nature of branding and marketing in the modern era.
The seminar provided students with the opportunity to gain practical knowledge from an experienced corporate leader and better understand the realities of the branding industry.
The University of Asia Pacific Ingenious Marketing Club said it remains committed to organising such events to bridge the gap between academic learning and industry practice.
