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‘Konna’ hits 100 million views, becomes a celebration favourite

‘Konna’ hits 100 million views, becomes a celebration favourite
Konna song. Photo: Collected
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‘Konna’, from the Bangladeshi horror film ‘Jinn 3’, has crossed 100 million views on YouTube, cementing its place as a favourite at celebrations across the country.

Jaaz Multimedia uploaded the track to its official YouTube channel on 17 March 2025, ahead of the film’s Eid-ul-Fitr release. It gained 10 million views within just 20 days. Less than two years later, the song has reached the 100-million mark.

The colourful music video features Nusraat Faria and Sajal. Faria lip-syncs to the lively track, which brings together festive costumes and a celebratory atmosphere.

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The video quickly gained traction on social media, attracting appreciation from both general viewers and entertainment personalities.

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Robiul Islam Jibon penned the lyrics, while Imran Mahmudul composed and arranged the music. Imran also performed the duet with Dilshad Nahar Kona.

The song’s popularity has extended well beyond the film. Its upbeat rhythm and festive appeal have made it a regular feature at weddings, gaye holud ceremonies and other social gatherings.

When ‘Konna’ first crossed 10 million views, Jaaz Multimedia described it as a song for every Bengali celebration, saying people could sing, dance and play it at any occasion. The production company also said the track belonged to all Bangla-speaking people.

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Directed by Kamruzzaman Roman, ‘Jinn 3’ is a horror film inspired by real events. Impress Telefilm co-produced the project, while Channel i served as its television partner and iScreen as its OTT partner.

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