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Has China become the hidden giant of global AI?

Has China become the hidden giant of global AI?
AI-Artificial-Intelligence letters and robot hand are placed on computer motherboard in this illustration created on 23 June 2023. Image: REUTERS.
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A major shift is occurring in the global artificial intelligence sector as prominent American companies increasingly integrate Chinese AI models into their core operations.

Enterprises such as Pinterest and Airbnb are moving away from traditional US-made proprietary systems, opting instead for Chinese alternatives that offer superior performance at a significantly lower price point.

The transition is being driven by the “DeepSeek moment,” a breakthrough triggered by the release of China’s DeepSeek R-1 model in early 2025.

Unlike many American rivals like OpenAI, which keep their most advanced technology proprietary, Chinese developers have focused on open-source models that companies can freely download and customize.

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Pinterest, which has rebranded itself as an “AI-powered shopping assistant,” reports that training in-house models using these open-source techniques has resulted in a 30% increase in accuracy compared to leading off-the-shelf US models.

More importantly, these advancements are achieved at a fraction of the cost – sometimes 90% less than the fees charged by US developers.

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The trend extends to other major players like Airbnb, whose CEO Brian Chesky confirmed a heavy reliance on Alibaba’s Qwen to power customer service agents. Chesky noted that the Chinese technology is preferred because it is “very good,” “fast,” and “cheap”.

This shift is reflected in global download data from Hugging Face, the industry’s primary model repository. Jeff Boudier, a product builder at the platform, revealed that Chinese labs now frequently occupy the majority of the “top 10” trending spots.

In a landmark shift last September, Alibaba’s Qwen family of models officially overtook Meta’s Llama to become the most downloaded large language models on the platform.

The success of Chinese AI appears to be a result of differing strategic priorities. While US firms like Meta and OpenAI are pouring billions into achieving “superintelligence” and seeking immediate profitability through proprietary models, Chinese labs are dominating the open-source space.

A recent report from Stanford University suggests that Chinese models have not only caught up but may have “pulled ahead” of global competitors in terms of both technical capability and user adoption.

Former UK Deputy Prime Minister Sir Nick Clegg characterized this as a form of “democratization,” noting that while the US is focused on surpassing human intelligence, China is making the technology more accessible to the global developer community.

As US companies face mounting pressure to increase revenue through closed systems, the accessibility and cost-effectiveness of Chinese innovation continue to reshape the hierarchy of the global tech industry.

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