Grameenphone is using its nationwide network footprint to promote a broader vision of digital inclusion through its new ‘1Bangladesh 1Internet’ campaign, highlighting how connectivity is enabling people across the country to learn, earn, create and communicate.
The campaign comes as video increasingly dominates mobile data consumption, with more than half of Grameenphone’s data usage now coming from video. Around 352,000 hours of video are streamed daily on its network — equivalent to nearly 40 years of continuous viewing.
Grameenphone said in a press release that the demand is being supported by continued investment in network capacity, coverage and technology. Its network has more than 24,000 towers across Bangladesh, while local edge caching brings popular content closer to users to improve video loading speeds.
The campaign will feature stories of students, creators, entrepreneurs and people from different parts of the country using internet connectivity for education, commerce, content creation and digital expression.
Farha Naz Zaman, Chief Marketing Officer of Grameenphone, said the campaign reflects how millions of Bangladeshis are using connectivity in different ways.
“Bangladesh’s internet story is being written by millions of people — students, creators, entrepreneurs — each using connectivity in their own way,” she said.
She cited examples ranging from students attending online classes to shop owners selling through live streams and young creators publishing their first videos.
“Over 50% of our data usage is video today, and behind every stream is someone learning, earning, or simply living more fully,” Zaman said.
The campaign positions Grameenphone’s network investment as the infrastructure underpinning that expanding digital activity, linking the operator’s coverage and capacity to the everyday economic and social uses of mobile internet.
