bKash and Samsung Bangladesh emerged among the biggest winners at the 9th Digital Marketing Award, as Bangladesh’s advertising industry increasingly rewarded campaigns that combine creativity with measurable business results.
The awards, organised by Bangladesh Brand Forum and presented by Meghna Group of Industries, recognised 89 campaigns across 26 categories at a gala held at Le Méridien Dhaka on Saturday. Winners were selected from 1,072 nominations submitted by 66 organisations.
Only six campaigns secured gold awards, while 20 received silver and 63 won bronze. No Grand Prix was awarded this year, reflecting what organisers described as a commitment to maintaining the highest standards.
The results highlighted a growing industry focus on digital payments, app adoption, creator-led content, AI, short-form video and data-driven consumer engagement.
bKash was among the most recognised brands of the night. Its “Ticket to Travelling – bKash Payment e Everything” campaign won gold in best integrated digital campaign and silver in best digital performance marketing. The company’s “bKash App Update” campaign secured gold in best revamp campaign and also earned awards in app marketing, content marketing and Facebook engagement.
Samsung Bangladesh collected two gold awards through its “Samsung Galaxy A Series – An Ad That Erases Ads” campaign, developed by Starcom Bangladesh. The campaign won best digital experience marketing and best use of mobile, while also securing silver in best use of display. Samsung’s “Galaxy S25 Ultra – The Flagship Legacy Continues” won bronze in best digital marketing in e-commerce.
Berger Paints Bangladesh won a gold award in best user-generated content for “Banglar Rongey Bangla Naamey”, created by Grey Advertising Bangladesh Limited. The company also received recognition through “Berger Reimagining Nostalgia, Reconnecting Generations” and “Hariye Giyechi by Berger Illusions”.
Apex Footwear Limited secured a gold award in best use of influencer for “Apex Laugh with Style x Amin Hannan”. Mortein’s “Mortein Election Campaign”, created by Asiatic Marketing Communications Limited, emerged as one of the most decorated campaigns, winning silver in best content marketing, best integrated digital campaign and best use of user community platform/new platforms/own platforms, along with a bronze award in the titanium category.
Other notable winners included Sunsilk’s “Bengal Diaries ft Hania Aamir”, which won bronze in best digital campaign by new agency and silver in best use of influencer, and Grameenphone’s “Snap. Discover. Save – GPStar”, which secured silver in best use of user community platform/new platforms/own platforms. Grameenphone’s “MyGP: Ek-er Moddhei Onek” also won bronze in best app marketing.
Coca-Cola Bangladesh received recognition in best use of AI for “The Relevance Revolution: Powered by DeepContext + AI”, while Suzuki Bangladesh won silver in best use of search for “Optimized to Become the Answer”.
The awards also reflected growing interest in sustainability and social-impact marketing. Duranta Bicycle’s “Bishbayu”, Bizli Cables’ “Bongsher Batti”, bKash’s “Shahoshei bKash” and Shukhee’s Mother Language Day campaign were among those recognised for using digital platforms to address broader social issues.
Several agencies featured prominently across the winners’ list, including Starcom Bangladesh, Asiatic Marketing Communications Limited, Grey Advertising Bangladesh Limited, Magnito, Mediacom Limited, O&Z Solutions, Analyzen Bangladesh Limited and Mpower Bangladesh.
Bangladesh Brand Forum Founder and Managing Director Shariful Islam said the winning campaigns demonstrated how digital marketing in Bangladesh is evolving beyond conventional advertising.
“Marketing today is no longer simply about telling stories; it is about real-time engagement, hyper-personalisation and data-driven decision-making,” he said.
The award ceremony was followed by the 12th Digital Summit under the theme “Rethinking Digital – Strategy, Story & Science”. The summit examined how AI, changing consumer behaviour, creator economies and emerging platforms are reshaping brand communication and marketing strategies.
Keynote speakers included Kazi Media Ltd CEO Tanveer Faruq, X – Integrated Marketing Agency Chief Operating Officer and Director Drabir Alam, and TikTok Head of Emerging Market Partnerships for the Middle East, Turkey, Africa and Pakistan Saleh Ghanayem.
