Maple & Mahrus Essentials Ltd officially launched its new home and hygiene care brand BLITZ in Bangladesh on Saturday with a grand ceremony at Lalkhan Bazar, Chattogram. The debut introduced a range of fabric and cleaning solutions aimed at making household chores easier, more effective, and convenient for local consumers.
The launch event was attended by Marwah Chowdhury, Chairman of Maple & Mahrus Essentials Ltd; Makzan Ul Karim Chowdhury, Managing Director; Md Morshed Alam, Manager, Operations; and Salim Islam, Manager, Business Development. Business stakeholders, distributors, and partners also participated to celebrate the brand’s entry into the Bangladeshi market, said a press release.
The BLITZ portfolio includes Detergent Powder in 1kg, 500g, 200g, and 40g packs; Dishwashing Bars in 125g and 75g; and Dishwash Liquid in 500ml and 250ml bottles. The products are designed to deliver strong stain removal, freshness, and ease of use while remaining affordable for everyday households.
Speaking at the event, Marwah Chowdhury said, “With BLITZ, we want to become a dependable companion in people’s daily lives by offering cleaning solutions that combine quality, affordability, and convenience. Today’s customers seek products they can trust for their families and households. Through innovation and customer-focused value, we aim to establish BLITZ as a reliable household name in Bangladesh.”
The launch featured product demonstrations, brand presentations, networking sessions, and ceremonial unveilings to create an engaging environment for attendees. The company said it aims to establish a strong presence in Bangladesh’s household cleaning sector while enhancing customer confidence and convenience in everyday chores.
BLITZ, headquartered in Canada, was launched this year with a vision to provide effective, reliable, and affordable cleaning solutions. The brand operates on the philosophy of combining strong performance with customer-focused value, offering products under the tagline “Double Shoktite Total Attack.” The company said it is committed to becoming a trusted household name by aligning products with local consumer needs and market dynamics.
