Bangladeshi-American DJ and music producer Sanjoy Deb is set to bring his music to audiences in Bangladesh after attracting international attention with a performance at the FIFA World Cup.
Sanjoy will perform as a special guest at the opening ceremony of the ‘Techno SAFF Championship Bangladesh 2026’ on 5 November. He recently confirmed his visit to Bangladesh in a special video message.
The musician drew attention during the FIFA World Cup with his performance of ‘Sir Sir’. He also highlighted his Bangladeshi heritage by wearing a specially designed jacket featuring an image of the Royal Bengal Tiger.
Sanjoy said performing in front of an international audience at the World Cup had been a memorable experience, but appearing before people in his ancestral homeland would mean something different to him.
“Performing at the FIFA World Cup was a special moment for me. But performing in front of people from my own country is a completely different feeling. I am eagerly looking forward to sharing that joy and excitement with everyone at the SAFF Championship. Many thanks to TECNO for giving me the opportunity to come to Bangladesh,” he said.
Rezwanul Haque, chief executive officer of iSmartU Technology BD Ltd, which represents TECNO in Bangladesh, said the company was delighted to bring Sanjoy to the country.
“Sanjoy has taken his music to the world stage while maintaining his connection with his Bangladeshi roots. We are delighted to bring him to Bangladesh for the Techno SAFF Championship. Football and music have the power to bring people together across geographical boundaries. We want the opening night to be filled with joy, excitement and memorable moments that audiences will cherish for a long time,” he said.
Organisers expect Sanjoy’s performance to add to the excitement of the opening ceremony.
The Techno SAFF Championship Bangladesh 2026 will run from 5 to 17 November, with national football teams from across South Asia taking part.
