Prime Bank PLC has signed an agreement with Kensho, Yugen Dhaka and Yugen Waterfront to offer lifestyle and wellness privileges to its Neera and Priority banking customers.
Under the partnership, Prime Bank Neera and Priority customers will receive exclusive discounts on services at Kensho, Yugen Dhaka and Yugen Waterfront.
The signing ceremony was held at PrimeView on Gulshan Avenue in Dhaka on Tuesday, where Prime Bank SEVP & Head of Liability and Wealth Management Shaila Abedin and Kensho, Yugen Dhaka & Yugen Waterfront Managing Partner Aminah Alavee Hossain signed the agreement on behalf of their respective organisations.
Prime Bank said the collaboration is part of its broader strategy to expand lifestyle and wellness benefits for customers through partnerships with premium brands.
Prime Bank Head of Priority Banking (Acting) Nahreen Quayyum, Women Banking Neera Business Development & Proposition Manager Fatema Akter Naz and senior officials from both organisations were also present at the event.
