Partex PVC Industries Limited has initiated a strategic market re-entry with a refreshed brand identity centered on “sustainability, trust, and modern architecture.”
The company hosted a relaunch event for its PVC door line, gathering key distributors and business figures from across Bangladesh’s construction sector at the Hotel Sheraton in Dhaka’s Banani area on Monday.
The proceedings began formally at 11am, featuring a recitation from the Holy Quran and a performance of the National Anthem. Chief Sales and Marketing Officer Syed Kaiyum Hasan provided the event’s opening remarks and moderated the program.
Executive Director Zabid Iqbal also delivered an address, with Managing Director and CEO Aminul Islam serving as the chief guest.
Detailing the product strategy, Islam stated the relaunch involves three new internationally compliant UPVC door models.
“Partex is the most trusted name in Bangladesh,” Islam said, outlining a manufacturing process that utilizes Chinese and Taiwanese plant technology and fully imported raw materials.
He emphasized the doors are engineered to be “long-lasting, water-resistant, and free from warping concerns.”
