ILLIYEEN has opened its flagship store in Halishahar, Chattogram, marking an expansion of the luxury fashion label’s presence in the port city’s retail market.
The three-day opening programme ran from Friday to Sunday and drew customers, social media influencers and senior brand officials to the new outlet, the company said in a press release.
The Halishahar flagship showcases the full ILLIYEEN product portfolio, including menswear, womenswear, kidswear, footwear, fragrances and accessories, the company said. Special in-store offers and curated surprises were arranged during the opening days to enhance the shopping experience for visitors.
Guests and early customers at the launch praised the brand’s quality and design, saying the new showroom improves access to premium fashion in the Halishahar area.
ILLIYEEN Sales Operations Manager Abu Adam said the brand remains focused on delivering quality products alongside a complete luxury retail experience. He added that the Halishahar flagship store forms part of the company’s longer-term growth strategy.
Following the opening programme, the store will remain open to customers on a regular basis, the company said.
