Robi Axiata PLC, in collaboration with Salextra Limited, has unveiled Bangladesh’s first 4G Cloud phone with dedicated social media keys, named Xtra R24. Priced at BDT 2,499, this phone brings the complete smartphone experience to feature phone users while maintaining 4G connectivity. Manufactured by Salextra Limited, a local company, the Xtra R24 is available in four attractive colors and boasts a storage capacity of up to 2GB.
The most notable feature of the Xtra R24 is its four dedicated keys for popular social media platforms — Facebook, Instagram, YouTube, and TikTok. With these one-touch buttons, users can directly access their social media accounts, making it easier and faster to engage with their favorite platforms. This innovative feature addresses the growing demand for social media access on affordable phones.
Md. Sanjid Hossain, Head of Commercial Partnerships at Robi Axiata PLC, commented, “The launch of Bangladesh’s first dedicated key-enabled 4G cloud phone marks a significant milestone in digital inclusion. We aim to bring cutting-edge technology within reach of millions, ensuring affordability without compromising on quality.”
Salextra Limited’s Head of Sales, Mamun Khan, shared, “The Xtra R24 is a game-changer for the feature phone segment in Bangladesh. This partnership with Robi introduces a new dimension of accessible technology, offering exclusive data bundles, a 100-day replacement guarantee, and one-year after-sales service.”
The phone also comes with a bundle offer from Robi, providing 1 GB of free internet for 7 days, along with a special deal lasting 6 months for both new and existing Robi users.