Habson Communication Ltd. and its digital marketing wing, Living Brands, made a remarkable achievement at the FLAME Awards South East Asia 2025, held on 8 August 2025 at Taj Vivanta, Dwarka. Representing Bangladesh, the teams secured a total of 21 awards, including 8 Golds, 10 Silvers, and 3 Bronzes, competing against the region’s most prominent agencies and brands.
The awards reflect their continued commitment to innovation in rural marketing and communications. Notably, the “Hygiene for All, Power for Her” campaign by Harpoon took centre stage, winning multiple Golds for Best Innovative Campaign and Best Use of Social Media. The campaign also bagged Silvers in Brand Awareness and Social Development & CSR, along with a Bronze for Best Integrated Campaign. The campaign’s social impact and storytelling resonated strongly with the judges.
Walton’s campaigns garnered significant attention as well. Walton Electrical Appliances’ “Breeze on Wheels” campaign won Gold for Best Innovative Campaign, while the “Stress Free Home Ministry” campaign for Walton Home Appliances earned dual Gold awards in Experiential Marketing and Brand Awareness. Walton Kitchen Appliance’s “From Earth to Hearth: A Safer Tomorrow Begins Today” won Golds in Innovation and Brand Awareness, with additional Silvers and Bronzes for Experiential Marketing and Promotional Excellence.
The “Smartly Kori Nijer Kaaj” campaign for Walton Home & Kitchen Appliances also contributed to the tally with Silver awards in Experiential Marketing and Brand Awareness.
Habson Communication’s cultural connection was also highlighted through the Ispahani Tea Lounge campaign, which earned a prestigious Gold in Experiential Marketing. This campaign reimagined the traditional tea stall (“Chaa er Tong”) into a dynamic, interactive space, creating a bridge between cultural heritage and modern experiences.
Habib Rahman, Curator at Habson Communication, expressed his thoughts: “These awards highlight our commitment to purpose-driven marketing, which not only benefits communities but also elevates the industry. Through collaboration and innovative strategies, Habson and Living Brands aim to make the Bangladeshi advertising industry globally recognised and respected.”
The FLAME Awards, established in 2006, is the leading platform in South East Asia for celebrating excellence in rural marketing. With over 200 corporate, media, and agency participants this year, the recognition solidifies Habson and Living Brands’ leadership in the region’s marketing landscape.