Commercial sugarcane farming creates 50,000 rural employments

TIMES Report
4 Min Read
Various crops are being cultivated on fallow land at Keru. Photo: TIMES

Carew & Co (Bangladesh) Ltd. the only heavy industrial institution in Chuadanga district, has been making significant contributions to the local economy by utilising idle land for commercial agricultural farming. The initiative has not only generated substantial financial gains for the company but has also provided year-round employment opportunities for the area’s poor and day laborers.

The company’s agricultural farms, which produce sugarcane and other seasonal crops, have been a key source of income and employment for local communities.

Keru and Company leases idle land in the area and uses it to grow various crops in collaboration with local farmers and agricultural organizations.

According to Md. Emadul Haque, in-charge of the Dehi Agricultural Farm, the company currently manages 418 acres of land at the Dehi farm. Of this, 306 acres are used for sugarcane cultivation for the 2025-26 season, while the remaining land is used for growing other seasonal crops such as mustard, sweet pumpkins, and rice.

The company has entered joint ventures with the Bangladesh Agricultural Research Institute (BARI) and the Bangladesh Agricultural Development Corporation (BADC) to produce high-quality seeds and conduct research on agricultural practices. A part of the farm is also dedicated to experimental farming, where crops like turmeric and mustard are being cultivated.

Md Emadul Haque further explained that Keru and Company’s goal is to maximize the use of its land, ensuring that it remains productive year-round. This has led to improved yields and profitability, with a target of producing 100 acres of jute seeds in the current season, supported by BADC and BARI.

Keru and Company’s efforts have provided direct employment for about 50,000 local workers annually. Most of these workers come from the nearby low-income communities and are employed to assist with the various agricultural activities at the farms. The company’s agricultural operations have thus played a significant role in improving the socio-economic conditions of the region.

Sumon Kumar Saha, the farm’s in-charge, mentioned that Keru and Company manages a total of 3,055 acres of land, out of which 2,350 acres are used for cultivation. The company leases approximately 600 acres of unused land for short-term crop production, ensuring the land is being utilized effectively for the greater good.

According to Managing Director Rabbik Hasan, the company’s agricultural ventures are already yielding positive results, and it has plans to further expand its crop production in collaboration with local agricultural institutions.

“We are already producing high-quality jute seeds, and in the future, we aim to produce our own jute seeds, which will benefit the local community economically,” he said.

In the 2025-26 season, the company has set a goal to produce 1,516 acres of sugarcane, including 860 acres of regular sugarcane. The company also generated over 15 million Taka by leasing idle land to local farmers, with additional crops such as sweet pumpkin, mustard, and rice also being cultivated on the land.

Keru and Company’s commercial farming model not only boosts the company’s financial performance but also contributes to the local economy by providing stable employment and utilizing idle land for productive purposes.

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