TotalEnergies Marketing Asia Pacific and Middle East (TEMAPME) has entered into a strategic distributor agreement with Asian Petroleum Limited (APL) to introduce ELF Lubricants in Bangladesh. As part of this collaboration, Asian Petroleum becomes the first authorized distributor of ELF lubricants in the country, ensuring widespread availability of the renowned French brand.
This partnership underscores TotalEnergies’ global expertise in lubricant technology and its commitment to the growing Bangladeshi market. With Asian Petroleum’s extensive distribution network, TotalEnergies aims to deliver high-quality engine oils and transmission fluids to customers across the nation.
To celebrate this milestone, a launch event was held in Dhaka, attended by over 300 distinguished customers and partners of TotalEnergies and Asian Petroleum.
Founded in France in 1967, ELF is a global leader in lubricant technology, with a rich history in motorsports. ELF has been at the forefront of motorsports innovation, earning numerous world championship titles in Formula One, Endurance, and Motorcycle competitions. The brand’s success is built on a legacy of passion, technical expertise, and premium products. ELF lubricants are available in more than 110 countries and offer specialized products for both cars and motorcycles.
“We see great potential in Bangladesh, and our collaboration with Asian Petroleum Limited demonstrates our commitment to expanding our presence in emerging markets,” said Vincent Minard, Vice President of Lubricants, Specialties & B2B, TotalEnergies Marketing Asia Pacific and Middle East.
Shajedur Rahman Dewan, CEO of Asian Holdings, expressed excitement about the partnership, saying, “We are thrilled to bring ELF, a legendary lubricant brand, to Bangladesh. This agreement not only enhances our product portfolio but also reinforces our commitment to delivering high-quality solutions to our customers.”
Asian Petroleum Limited, a subsidiary of Asian Holdings, will now distribute ELF Lubricants for both two-wheelers and four-wheelers across Bangladesh.
